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How Women Decide

What's True, What's Not, and Why It Matters

Therese Huston

When a man faces a difficult decision, he needs to make a judgement. When a woman faces the same decision, she must also deal with being judged. It’s hardly surprising then that even the smartest women mislabel their rational decisions as a product of their ‘female intuition’ – a long-running myth that still prevails today. The reality is women are often the best decision-makers, but for all the wise words out there about how we decide, very few have been written with women in mind.

In this path-breaking book, Therese Huston provides a much-needed corrective. Drawing on personal interviews with business leaders and expert data analysis, she demonstrates the unique psychological differences between the sexes that affect how women work, lead and make big life choices. Passionate, persuasive and superbly researched, How Women Decide offers a wealth of practical and enlightening insights, enabling women to make stronger, smarter decisions in a world that still whispers they can’t.

  • Publication date: July 7, 2016
  • ISBN: 9781780749068
  • RRP: £14.99
  • Pages: 384
  • Publication date: July 7, 2016
  • ISBN: 9781780749075
  • RRP: £5.99
  • Pages: 256


‘Amounts to far more than a quick-fix plan for climbing the corporate ladder. It may indeed be women in management roles who gravitate towards How Women Decide, but there is much here of broader interest, not least for those still sifting the pieces of Brexit Britain’.

Times Literary SupplementKerstin Hoge

‘[How Women Decide] will resonate with any women trying to navigate treacherous career waters as well as with managers wondering how to increase diversity and get the best out of all their employees. One could also imagine it becoming required reading on Wall Street, where male-dominated thinking has caused so many problems.’

New York Times Book Review

‘If you’re a woman, read it. If you’re a man, read it. Sometimes a book tells you something you really need to know, whether you realised it or not, and How Women Decide is one of those books.’

The National

‘I thought I had read everything I needed to read on gender differences, but, as a CEO, this book showed me a new and critically important area in which we need to be very aware of our biases and take the steps Huston recommends to address them.’

Anne-Marie Slaughter, author of Unfinished Business: Women Men Work Family and President and CEO of New America

Finally! A well-researched book that affirms the fact that, despite their self-doubts, women make great decision-makers. This book will help you to compete with your male counterparts with courage and confidence.

Lois P. Frankel, author of Nice Girls Don’t Get the Corner Office and See Jane Lead

Insightful advice for women about decisiveness, confidence, and tackling gender bias... Useful, practical strategies based on informed analysis.


‘None of the myriad decision-making bestsellers consider how their advice should differ for men and women. Therese Hustons How Women Decide promises to fill that glaring hole.’

Dan Simons, author of The Invisible Gorilla: And Other Ways Our Intuition Deceives Us

How Women Decide blows up several myths about female decision-making that everyone believes, women included... Every woman needs to read this well-researched and wonderfully reported book.’

Joanna Barsh, bestselling author of How Remarkable Women Lead and Centered Leadership

‘With verve, charm, and a ruthless reliance on data, [Huston] challenge[s] and ultimately disprove[s] several common assumptions about how women make decisions... Huston provides sharp observations, handy chapter summaries, and practical advice… She builds a convincing case that if businesses, government, and other organizations want to improve their decision-making at the highest levels, they need to have more women in the boardroom; and she provides women readers with concrete strategies to defuse existing stereotypes.’

Publishers Weekly

How do women make decisions? In this thoughtful, well-researched book, Huston avoids pop-psych answers that assume all women are the same. Exploding stereotypes, but showing their effect on women’s behavior, she offers intelligent guidance to the challenges and process of making decisions.

Carol Tavris, co-author of Mistakes Were Made (But Not by Me)

‘Extraordinarily readable – and a profound supplement to Sandberg’s Lean In.’


‘A deeply insightful and thoroughly researched portrayal of women and their decision-making in this thought-provoking read…[Huston’s] style is charismatic and affable as she writes with wit and astuteness. A well-thought-out piece of work underpinned by fascinating research’.

Press Association

Therese Huston

Author page

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