‘An optimistic, illuminating and even inspiring read.’
How Minds Change
The New Science of Belief, Opinion and PersuasionDavid McRaney
‘In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them’ Adam Grant, author of the bestselling Think Again
‘Optimistic, illuminating and even inspiring’ Guardian
As the world is increasingly polarised, it feels impossible to change the mind of someone with a conflicting view. But this book shows that you could be one conversation away from changing someone’s mind about something, maybe a lot of things.
Self-delusion expert and psychology nerd David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place. Along the way he meets a former Westboro Baptist Church member who was deradicalised on Twitter, goes deep canvassing to see how quickly people will surrender their character-defining views, finds a 9/11 Truther who turns his back on it all, and reveals how, within a few years, half a country can go from opposing the ‘gay agenda’ to happily attending same-sex weddings.
Distilling the latest research in psychology and neuroscience, How Minds Change reveals how beliefs take hold, not over hundreds of years, but in less than a generation, in less than a decade, and sometimes in an instant.
‘The concept – that, with more knowledge, long-held hypotheses can be disproved – isn’t likely to be news… But it doesn’t make McRaney’s book any less interesting… [McRaney’s] writing is a tonic for those who might scratch their head at how others could be so nonsensical.’
‘David McRaney is one of our finest science communicators and How Minds Change is his greatest achievement yet. Brilliantly smart, continually entertaining and utterly timely, it will change the way you see the world – and help you change others.’
‘How Minds Change brings us face to face with the radically weird science of how our thoughts, perceptions, and beliefs are actually formed, and how they can, for better or worse, be modified. The sensation this book creates of being a bit of a stranger to one’s own mind is not entirely comfortable, but it is surely worthwhile.’
‘A riveting read on the art and science of persuasion. David McRaney’s brilliant book will force you to rethink your views about how to motivate other people to rethink theirs. In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.’
‘When I first talked to David McRaney about How Minds Change, I found myself taking mad notes on everything he was explaining to me! Thank goodness he wrote the book so I can relax and just soak it all in!’
‘If you join David McRaney on this journey – a spirited tour that ranges from activists to scientists to cultists – you’ll arrive in an unexpected place. He shows us how generous conversations can replace zero-sum debates and how genuine empathy can close deep divisions. How Minds Change is the ideal book for our perilous moment.’
‘McRaney’s topic in How Minds Change couldn’t be more important, and he’s the perfect guide to it: warm, witty, and powered by an infectious curiosity.’
‘Filled with the kinds of captivating real-life stories that you can’t wait to tell your friends and the latest scientific insights from psychology and beyond, McRaney’s book provides a surprising glimpse into why changing human minds is so damn hard… but also the good news that it can in fact be possible with the right strategies.’
‘McRaney’s the best science writer I know at this complex, fascinating subject – the fabric of our thought and beliefs. How Minds Change is a page-turner, filled with remarkable reporting and stories.’
‘How Minds Change explores why some world views seem so stubbornly immune to reason and why people will nevertheless change their minds in the right circumstances.’