Skip to main content

Imprint: Oneworld Publications

Subject: Literature

Blurb Your Enthusiasm

An A-Z of Literary Persuasion

Louise Willder

A TIMES BOOK OF THE YEAR

‘A small masterpiece. There is something funny, notable or awe-inspiring on every single page’ Jenny Colgan, Spectator

 

A joyful celebration of books – the perfect gift for bibliophiles, word lovers and anyone who’s ever wondered, should you judge a book by its cover?

We love the words in books – but what about the words on them? How do they work their magic? Here is a book about the ways books entice us to read them: their titles, quotes, covers and, above all, blurbs – via authors from Jane Austen to Zadie Smith, writing tricks, classic literature, bonkbusters, plot spoilers and publishing secrets. It’s nothing less than the inside story of the outside of books.

 

And it answers questions like:

  • Why do some authors hate blurbs so much they burn their own books?
  • Should all adjectives be murdered?
  • Is blurbing sometimes maybe lying?
  • Is it true that (checks jacket) you need an animal on a book’s cover to make it a bestseller?
  • What are the most terrible blurbs of all time?  

 

Join Penguin publishing word wizard Louise Willder – five thousand blurbs written, mostly avoiding the phrase ‘unputdownable tour-de-force’ – to discover why we should judge a book by its cover. Even this one. (It’s an unputdownable tour-de-force.)

 

‘The bookiest book about books you’ll ever read – I loved it’ Lucy Mangan

‘Truly delightful…I couldn’t have had more fun’ Benjamin Dreyer

‘Very funny, erudite and profound. A delight!’ Nina Stibbe

  • Publication date: September 1, 2022
  • ISBN: 9780861542178
  • RRP: £14.99
  • Pages: 352
  • Publication date: September 1, 2022
  • ISBN: 9780861542499
  • RRP: £9.99
  • Pages: 304

Reviews

'A small masterpiece. There is something funny, notable or awe-inspiring on every single page. Some books simply slide into your life like good-humoured old friends. This is undoubtedly one of them.'

SpectatorJenny Colgan

Truly delightful… charming and gracefully learned… Louise Willder, a copywriter with decades of experience, brings so much joy and, indeed, enthusiasm to her book about books that anyone who revels in reading will find real enchantment here. I couldn’t have had more fun.’

Benjamin Dreyer, author of the New York Times bestseller Dreyer’s English

The bookiest book about books you’ll ever read – I loved it.’

Lucy Mangan, author of Bookworm

'A little marvel...consummately brilliant'

Daily Mail

Very funny, erudite and profound. A delight!

Nina Stibbe

‘I love this book’s sheer happiness and humanity. It is rich, wise and soul-awaking, exhilarating-like-the-snowman-flying-through-the-air-of-human-gloriousness. And, God, she's funny. Buy it, read it, give it.’

Martin Latham, author of The Bookseller’s Tale

‘This total gem is an illuminating, dazzling, quirky, fascinating, erudite, thought-provoking, hilarious and totally essential celebration of the outside of books. Willder is my new style icon.’

Caroline Sanderson, The Bookseller, Editor’s Choice

'Bookworms will devour this'

Good Housekeeping

‘Wise and witty...she is full of vim, blessed too with an unusual sense of enquiry, a comic turn of phrase and a talent for investigation into almost every nook and cranny of the business and pleasure of books.’

The OldieCarmen Callil

‘This book is ace! A must-read for any and every writer or book-obsessed person!’

Sophie Hannah

‘Jammed with funny, curious and stylish thoughts and insights, Blurb Your Enthusiasm will be loved by absolutely everybody with an obsessive interest in books and their appearance.’

Simon Winder, author of Germania

'Studded with jewels'

Literary Review

Louise Willder

Louise Willder has been a copywriter at Penguin Books for twenty-five years. During this time, she estimates she has produced about 5,000 blurbs. She doesn’t follow people round bookshops, willing them to buy books she’s written the copy for. Really, she doesn’t. 

Author page

Sign up to our newsletter

Sign up to our newsletters to find out more about our latest books and offers, straight to your inbox.
Name(Required)
Select mailing lists