To Pixar and Beyond

Pages: 272
Subject: Business
Imprint: Oneworld

To Pixar and Beyond

My Unlikely Journey with Steve Jobs to Make Entertainment History

Lawrence Levy

The true story of how a seemingly down-and-out company made Steve Jobs an overnight billionaire
Hardback
9781786070814 (2 Mar 2017)
RRP £18.99

The Book

One day in November 1994, Lawrence Levy got a phone call out of the blue from Steve Jobs, who he had never met, offering him a job running a little-known company called Pixar. Jobs' career was in the doldrums: he had a reputation for being impossible to work with and Pixar had already lost him $50 million. But when Levy went for a tour of Pixar's run-down offices, he was led into a showing room filled with battered couches and shown the first scene of a new computer-animated feature, codenamed Toy Story. He took the job.

On his arrival, he was dismayed to find that the situation was far worse than he had realised. Their advertising division just about broke even, their graphics software had few customers and their films offered little hope of making them money. Not only that, but Jobs was pushing to take the company public. Everything was riding on their first film release, and even then, it would have to be one of the most successful animated features of all time…

Additional Information

Subject Business
Pages 272
Imprint Oneworld

 

About the Author

Lawrence Levy was hired by Steve Jobs as chief financial officer and member of the Office of the President of Pixar Animation Studios in 1994. He guided Pixar's transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. Originally from London, he now lives with his wife Hillary in Palo Alto, California.

Reviews

'[An] enchanting memoir... Mr Levy has quite a story to tell.' 

- New York Times

A lovely and surprising discourse on topics business books rarely touch... eye-opening and inspiring… This delightful book is about finance, creative genius, workplace harmony, and luck...  Life obviously is about more than business, but few books discuss both so well. 

- Fortune magazine

‘I love this book! I think it is brilliant. Of course I am biased, but even so, I think people will love this story - one they didn't even know existed. And Lawrence has told it beautifully.'

- Ed Catmull, co-founder and president of Pixar Animation, president of Disney Animation, bestselling author of Creativity Inc.

‘What a delightful book about the creation of Pixar from the inside. I learned more about Mr. Jobs, Pixar and business in Silicon Valley than I have in quite some time. And like a good Pixar film, it'll put a smile on your face.'

- Andrew Ross Sorkin, New York Times

‘A finely sketched insider's account of the hard-fought success of a pathbreaking company. Lawrence Levy goes surprisingly and refreshingly deep on the business details behind Pixar's creative achievements. He also shows an intimate side of Steve Jobs that will delight the mercurial businessman's many admirers.'

- Adam Lashinsky, assistant managing editor of Fortune Magazine and author of Inside Apple

To Pixar and Beyond is part business book and part thriller - a tale that's every bit as compelling as the ones Pixar tells in its blockbuster movies. It's also incredibly inspirational, a story about a team that took big risks and reaped the rewards. This is a must-read book for anyone who cares about corporate culture and wants to learn how to build a business, as well as everyone who loves Woody, Buzz, and all of the other beloved Pixar characters. I loved this book and could not put it down.'

- Dan Lyons, bestselling author of Disrupted

‘The gripping story of how through hard work, vision, and a devotion to excellence, tiny Pixar transformed itself into a Hollywood powerhouse. But it also something more: a wonderful buddy story - between Levy and Steve Jobs - and how their friendship and partnership transformed them both.'

- William D. Cohan, bestselling author of House of Cards and Money and Power