The Power of Persuasion

Pages: 288
Subject: Psychology
Imprint: Oneworld

The Power of Persuasion

How We're Bought and Sold

Robert V. Levine

An insightful examination of the psychology of persuasion.
9781851684649 (1 Mar 2006)
RRP £10.99 / US$14.95

The Book

Can you be made to do something you don't want to do? The power of persuasion can turn ordinary people into suicide bombers and make us buy things we didn't think we wanted. The author, Professor of Psychology Robert Levine, introduces us to the mindsets of those who prod, praise, debase and manipulate others to do things they never thought they'd do - and are sometimes later sorry they did! Lucid, timely, entertaining and at times disturbing, Levine takes a hands-on approach by going undercover in the world of manipulation, attending training sessions for magicians honing their craft and working as a door-to-door salesman. And he finds the unlikely similarities across a wide range of persuasive strategies, from parents to con men to lovers to religious leaders.

Additional Information

Subject Psychology
Pages 288
Imprint Oneworld


About the Author

Robert Levine (Fresno, CA) is Associate Dean, College of Science and Mathematics, and Professor of Psychology at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, The New York Times, Utne Reader, and American Scientist.


"This valuable and nonacademic guide reveals the extent to which we are surrounded by persuasion, and how we can resist it."

- Publishers Weekly

"An interesting book… Levine puts his analysis in the service of his real mission - to arm the reader against manipulation."

- The Wall Street Journal

"If you're like most people, you think advertising and marketing work - just not on you. Robert Levine's Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."

- The Globe and Mail

"Levine's style of writing makes the reader feel as though they are in the story with him. An excellent read and well-recommended to those particularly interested in advertising, group dynamics, and occupational psychology."

- Psychologist,The

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