"This valuable and nonacademic guide reveals the extent to which we are surrounded by persuasion, and how we can resist it."
"An interesting book… Levine puts his analysis in the service of his real mission - to arm the reader against manipulation."
"If you're like most people, you think advertising and marketing work - just not on you. Robert Levine's Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
"Levine's style of writing makes the reader feel as though they are in the story with him. An excellent read and well-recommended to those particularly interested in advertising, group dynamics, and occupational psychology."