Combining cutting-edge science with entertaining anecdotes, Linden illuminates how behaviours that lead us to ecstasy can just as easily become compulsive. Why are nicotine and heroin addictive while LSD is not? Why has the search for safe appetite suppressants failed? And in the future, will it be possible to activate our pleasure circuits at will?
This eminently enjoyable and provocative book delves beyond what we like into why we can't stop ourselves from liking it--even when we think we can.
"Optimistic… Linden provides a fresh perspective."
"Fascinating… Linden is a proficient guide. He even concludes with an educated prediction of a future that promises round-the-clock, unbridled access to — theoretically, at least — guilt-free pleasure through a specially wired cap."
"Linden has the scientific explanations for what's happening between your gut and your brain in why-am-I-hungry-for-a-fourth-macaroon-moments.”
"How do orgasms, heroin, greasy foods and juicy gossip jolt the same neurons? Neuroscientist David Linden delves into the research, mixing in plenty of trippy anecdotes."
"[Linden] wears his learning lightly.... The book is interspersed with anecdotes...drawn from Linden's own life experience, making clear that the pleasures he describes are not limited to his laboratory.”
"Highly readable and full of fascinating facts and theories...you're sure to get pleasure from reading Pleasure. 4/5"
"Pleasure is a superb book. My brain has been changed by reading it."