How Minds Change

Pages: 352
Subject: Popular Psychology
Imprint: Oneworld

How Minds Change

The Surprising Science of Belief, Opinion and Persuasion

David McRaney

There are as many reasons for not buying this book as there are for buying it.
9781786071644 (20 Jan 2022)
RRP £18.99

The Book

How does an entire nation go from obsessive witch hunts to sewing witch costumes for their children? How did Australia go from being a nation of gun lovers to campaigning around the world for stricter gun control? How are climate scientists tackling the conspiracy theorists after years of stubborn denial?

Contrary to what most people think, we are all willing to trade our beliefs for better ones under the right conditions. We are used to thinking of progress as a long arc, taking place over generations. But if you know how, change can be accelerated more rapidly than ever thought possible.

The latest research reveals that changing people's beliefs isn't random, but that there are psychological forces at work that can line up to cause a surge, a quickening. And any person can understand, harness, and put to work those forces to change minds for the better - even their own. 

Additional Information

Subject Popular Psychology
Pages 352
Imprint Oneworld


About the Author

David McRaney is a journalist, author and podcaster. His blog exploring how we delude ourselves,, laid the groundwork for his first book, You Are Not So Smart, which became an international bestseller and was translated into fourteen languages. He lives in Hattiesburg, Mississippi. @davidmcraney

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