How Minds Change

Pages: 352
Subject: Popular Psychology
Imprint: Oneworld

How Minds Change

The Surprising Science of Belief, Opinion and Persuasion

David McRaney

By honing our tools of persuasion, we can convince even the most stubborn individuals to change their minds 
Hardback
9781786071644 (20 Jan 2022)
RRP £18.99

The Book

People's minds can be changed.

How does an entire nation go from obsessive witch hunts to sewing witch costumes for their children? How did Australia go from being a nation of gun lovers to campaigning around the world for stricter gun control? How are climate scientists tackling the conspiracy theorists after years of stubborn denial?

Contrary to what most people think, we are all willing to trade our beliefs for better ones under the right conditions. We are used to thinking of progress as a long arc, taking place over generations. But, with the right cognitive tools, change can be accelerated more rapidly than ever thought possible.

Any person can understand, harness, and put to work those forces to change minds for the better - even their own. 

Additional Information

Subject Popular Psychology
Pages 352
Imprint Oneworld

 

About the Author

David McRaney is a journalist, author and podcaster. His blog exploring how we delude ourselves, youarenotsosmart.com, laid the groundwork for his first book, You Are Not So Smart, which became an international bestseller and was translated into fourteen languages. He lives in Hattiesburg, Mississippi. @davidmcraney davidmcraney.com

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