Head in the Cloud

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Pages: 320
Subject: Popular Psychology, Business
Imprint: Oneworld

Head in the Cloud

The Power of Knowledge in the Age of Google

William Poundstone

A witty, practical guide to succeeding in a culturally illiterate age

The Book

What's the point of knowing anything when facts are so easy to look up? Just reach for your computer, tablet or mobile and ask the sky. We're living in the golden age of rational ignorance where more people know who Khloe Kardashian is than who René Descartes was and most of us can't name the largest ocean on the planet. Yet the latest research indicates that the better informed are healthier, happier and often dramatically wealthier.

Bestselling author William Poundstone conducts a hilarious and humbling investigation into the true worth of knowledge. What does it tell you, for example, when those who can pinpoint a country on a map are less likely to favour invading it? Underpinned by big data analysis and illustrated with eye-opening anecdotes, Poundstone's Head in the Cloud is an entertaining manifesto on the surprising benefits of broadening your horizons, as well as a warning of the dangers of an ill-informed electorate.

Additional Information

Subject Popular Psychology, Business
Pages 320
Imprint Oneworld


About the Author

William Poundstone is the author of fourteen books, including the international bestseller Are You Smart Enough to Work at Google? He lives in Los Angeles.


‘Hilarious, humbling and brutally honest…This book is not merely a declaration of the woes of an ill-informed public, it also serves to highlight the benefits of broadening your horizons, offering insight and advice on how to best use today's media to stay informed.'

- E&T Magazine

‘True fact: people who read Poundstone's extraordinary books are smarter (and happier) than people who don't.'

- Seth Godin, author of The Icarus Deception

Poundstone is a smart thinker, a deft writer and a spinner of engaging tales.'

- Tim Harford, Financial Times' Undercover Economist and presenter of BBC Radio 4's More or Less

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