Blurb Your Enthusiasm

Pages: 304
Subject: Literature
Imprint: Oneworld

Blurb Your Enthusiasm

An A-Z of Literary Persuasion

Louise Willder

A dazzling dictionary of book blurbs, filled with writing tips, literary folklore and publishing secrets
9780861542178 (1 Sep 2022)
RRP £14.99 / US$24.95

The Book

It's good to judge a book by its cover.

Experienced copywriter Louise Willder explores the art, anecdote and history of the words that only take a few seconds to read but can determine a book's fate.

This illuminating and joyful compendium is about blurbs at their very best and worst. It is also about cover design, movie taglines, adverts, quotes, puns, the creative process, writers from Austen to Orwell and much more. It answers questions such as: Why should adjectives generally be murdered? Which author hated blurbs? Is it ever okay to give away the ending? Why should you never start a blurb with ‘When'? Can blurbs be sexist?

The story of blurbs is the story of our needs and desires as readers; about who we are and want to be.

Additional Information

Subject Literature
Pages 304
Imprint Oneworld


About the Author

Louise Willder has been a copywriter at Penguin Books for twenty-five years. During this time, she estimates she has produced about 5,000 blurbs. She doesn't follow people round bookshops, willing them to buy books she's written the copy for. Really, she doesn't.