Blurb Your Enthusiasm

Pages: 352
Subject: Literature
Imprint: Oneworld

Blurb Your Enthusiasm

An A-Z of Literary Persuasion

Louise Willder

A dazzling dictionary of book blurbs, filled with writing tips, literary folklore and publishing secrets
9780861542178 (1 Sep 2022)
RRP £14.99 / US$24.95

The Book

The dazzling, staggering, astonishing, unputdownable* story of the book blurb, filled with writing tips, literary folklore and publishing secrets

They're just a few words on books. But what are blurbs really doing (other than trying to twist your arm)? This book is all about those 100-or-so words that take seconds to read but can make a world of difference - and what they tell us about literary history, the art of writing, authors from George Orwell to Zadie Smith, genres from children's fiction to bonkbusters, cover design, the dark arts of persuasion and even who we are as readers. It's also about quotes, titles, first lines, hooks, adverts, puns, swearing, plots, someone called Belinda and much more. It answers questions such as:

Why do some authors hate blurbs so much they burn their own books?

What do movie taglines, six-word stories and, yes, geometry tell us about the creative process?

Should all adjectives be murdered?

Is it true that (checks jacket) you need an animal on a book's cover to make it a bestseller?

*Including: why do publishers always describe books using words like these?

Additional Information

Subject Literature
Pages 352
Imprint Oneworld


About the Author

Louise Willder has been a copywriter at Penguin Books for twenty-five years. During this time, she estimates she has produced about 5,000 blurbs. She doesn't follow people round bookshops, willing them to buy books she's written the copy for. Really, she doesn't. 


'Truly delightful ... charming and gracefully learned ... Louise Willder, a copywriter with decades of experience, brings so much joy and, indeed, enthusiasm to her book about books that anyone and everyone who revels in reading will find real enchantment here. I couldn't have had more fun.'

- Benjamin Dreyer, author of the New York Times bestseller, Dreyer's English