Booker-winning novel picked for special pre-Christmas promotional push
Foyles will have displays of The Sellout, carrying a gold and white Foyles Book of the Year sticker, at till points and front of house across all branches in London, Bristol, Birmingham and Chelmsford. The book will be highlighted on in-store screens, windows, homepage and social media channels.
Simon Heafield, Head of Marketing and Brand at Foyles said: "Paul Beatty’s novel is important, timely and original. From publication day the book has enjoyed a phenomenal reception at Foyles from our booksellers and customers alike, leading us to name it as our Book of the Year for 2016. We fully expect the huge demand we've seen at Foyles for this book to continue right up to Christmas, and beyond."
Heather Baker, senior buyer at Foyles, said: "To say this is a daring, multi-layered, iconoclastic, laugh-out-loud masterpiece is to understate how much I loved it. It made me cry, it made me snort with laughter, and it still makes me furious. Beatty shines a fierce light into places that many would rather remain hidden, and does so with such sharpness, anger and erudition, underpinned with so much love and humour. It is in the truest sense a great American novel."